Unlocking $10 Billion in Untapped Savings for Patients

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Did you know that there are billions of dollars in prescription savings just waiting to be claimed? Every year, pharmaceutical companies offer more than $10 billion worth of copay coupons designed to reduce the out-of-pocket costs for patients. Yet, a staggering 70-80% of these savings go unused​.

Why is this happening?
The answer lies in awareness—or the lack thereof. Most patients aren’t even aware that these coupons exist. It’s not that the savings aren’t there, but the coupons are buried in a system that’s failing to connect with the very people who need them most. These savings, designed to help patients afford their medications, often slip through the cracks of a fragmented healthcare ecosystem.

This isn’t just a statistic; it’s a real, solvable problem. If patients could easily access these savings, we could revolutionize healthcare costs. Imagine the impact: not only lowering costs but ensuring that people can afford to take their medications consistently. Adherence to treatment would rise, and overall health outcomes would improve dramatically.

At RxUtility, we’ve taken the time to understand and address this issue because we believe that every patient deserves affordable care. We know that the key to solving this problem isn’t just more access to the programs—it’s getting the right program data to the right place at the right time. Our focus is on making these copay coupons digitally accessible, right where patients and providers interact, in healthcare systems and electronic records.

Together, we can break through the barriers of the current system—and we’re leading the charge in doing just that. Join us.

Check out our Inaugural Copay Coupons Benchmark report!

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Miriam Paramore

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